Crypto KOL Campaign Ops Workbook (Excel) — rate card, briefs, cost-per-wallet tracker

Excel marketing-ops workbook for crypto/web3 teams running KOL campaigns: rate card, campaign briefs, and a cost-per-wallet tracker you fill with your own numbers. There is also a free cost-per-wallet tracker (https://marketingcrypto.gumroad.com/l/bcslhn) and an overview page at https://raw.githack.com/stepupgaming/crypto-marketing-shop/main/index.html. Planning tools only — not investment advice, no promised returns.